19 February 2013

I'm not a fucking consumer, asshole. I'm a human being.

I saw this commercial the other day. Something about farmers or some shit. A lady in the commercial said that they are consumers, just like me.

Wait, whaaaat?

I'm a fucking person, you asshat marketeers. I am not some inanimate object of your desire, I am not a fucking statistic. I'm also broke, which means that I am not consuming much of shit, which is really irrelevant. I think.

I've been thinking about that shit. I do that every now and then, think about all the messaging out there. I think about how all these executives at all these companies and all these ad-men and marketeers have forgotten that their target audiences are fucking human beings. We're people. We don't exist just to buy their shit.

However, with that one fucking commercial, "we're consumers, just like you", the farmers made me want to quit eating vegetables and fruits and dairy products and meats. seriously, I could totally live off of engineered nutrition like MetRX bars and vitamins (and I'd probably be far healthier than I am now).

Maybe I'm just jumping on the highly-sensitive-and-easily-offended wagon train here, but I found it extremely offensive to be referred to as a consumer. I'm a fucking person, asshole.

That sort of attitude is exactly why I don't pay much attention to ads of any kind. We are no longer thought of as people, we are consumers. We exist solely to buy up and use up all this worthless shit all these companies are destroying the planet to make.

"I'm a consumer, just like you." No, dumbshit, you are not. Neither am I. We are people. We are human beings. And when we quit acting like consumers, things that exist just to buy up shit that we don't need created by companies that only want our money, maybe we will be treated like people again instead of consumers.

12 comments:

  1. I heart this post so much.

    #thisiswhyIloveyou

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    1. It's enough to make me want to stop shopping, which is saying something.

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  2. I don't know, I was quite the consumer this weekend. I consumed the shit at Target and TJ Max and came home quite happy. =PP

    Love you!!!

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    1. bahahahahaha! I totally want to tell you to fuck the fuck right off, but that's only because I'm jealous that I can't go shopping myself to change the way I feel. Love you too!

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  3. I signed up to be called for focus groups, to earn some extra money, and I never qualify. I never buy enough of or the right kind of, shit. I'm kind of proud of that.

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    1. I'm kind of proud of you for that. Also? I feel better now, because I rarely qualify for surveys myself; at least now I know that I am not the only one.

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  4. #thisiswhyIloveyou

    Sign me up for the not a consumer group. I'm a person. You are a person. We have worth all our own - and it has nothing to do with what we do or do not buy.

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  5. http://www.pagliotti.com/newsoapbox/?p=3923

    Weirdly enough I don't watch TV commercials at all nor do I watch the ads before Hulu.com shows or You Tube videos but I love print ads. I read every page of a magazine and am in love with the stunning ads in mags like Vogue and In Style but yet my buying decisions are almost never made from those ads either. So I suppose I don't quite get the value of advertising. #NotAConsumer

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    1. I, too, love the ads in fashion magazines. They provide me with inspiration (generally of ways to re-style things I already own), but I almost never buy the shit in those ads (probably because I can't afford them).

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